Social networking books pdf

This article is about the theoretical concept. 20th century social networking books pdf connote complex sets of relationships between members of social systems at all scales, from interpersonal to international. Helen Jennings introduced basic analytical methods. The extent to which actors form ties with similar versus dissimilar others.

Similarity can be defined by gender, race, age, occupation, educational achievement, status, values or any other salient characteristic. Multiplexity: The number of content-forms contained in a tie. For example, two people who are friends and also work together would have a multiplexity of 2. Multiplexity has been associated with relationship strength. Reciprocity: The extent to which two actors reciprocate each other’s friendship or other interaction. A measure of the completeness of relational triads.

The tendency for actors to have more ties with geographically close others. It also includes the shortest route when a longer one is unfeasible due to a high risk of message distortion or delivery failure. The proportion of direct ties in a network relative to the total number possible. Structural holes: The absence of ties between two parts of a network.