Consumerism in marketing pdf

Children now have a powerful market influence. Childhood consumerism is of concern because it seems to be teaching children to value material things more than human relations. Furthermore, a lot of time and money spent marketing and advertising to kids, which requires a use of a lot of resources from around the world. Studies show that advertising to children may not be healthy for them, so the enormous expenditure could be considered a form consumerism in marketing pdf waste.

The market for children’s products and food is enormous. Parents on the one hand have a hard time raising children the way they want to, while on the other hand, kids are being increasingly influenced by commercialism that often goes against what parents are trying to do. Banning ads and the fear or unintended consequences? Can Industry be trusted to Self-regulate? Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year.